by SO/ Hotels is an exclusive, upscale hotel brand that is part of the Accor group, one of the largest global hospitality companies. Launched in 2011, SO/ Hotels aims to offer a contemporary and high-energy hotel experience that combines luxury with bold, distinctive designs. The brand is renowned for its playful, fashion-forward approach, integrating modern aesthetics, cutting-edge technology, and avant-garde design elements to create an extraordinary atmosphere.
In France, SO/ Hotels has established a presence in key cities, offering guests unique accommodations with personalized experiences. Combining the dynamic spirit of fashion and modern art with an emphasis on luxury, SO/ Hotels is tailored to cater to cosmopolitan travelers, creative professionals, and those looking for a memorable, trendy stay in iconic destinations.
Parent Company: SO/ Hotels is part of Accor, a global leader in hospitality with an extensive portfolio of over 40 hotel brands, including Sofitel, Novotel, Mercure, and Ibis. As part of Accor, SO/ Hotels benefits from the group’s global network, delivering high-quality service and attention to detail, while maintaining the distinctive and edgy style that sets it apart.
Brand Concept: SO/ Hotels offers a highly dynamic and artistic experience, blending luxury with energy and modern design. Inspired by fashion, art, and music, each property is a canvas that reflects local culture and creativity. The brand’s philosophy is centered around creating a space that encourages guests to explore, express themselves, and indulge in an exceptional experience, whether they are visiting for business, pleasure, or a special event.
The “SO/” in the name represents the idea of a luxury hotel experience that is “SO different,” where bold design, chic décor, and vibrant atmospheres set the tone for an unforgettable stay.
SO/ Hotels France:
SO/ Hotels in France showcase the brand’s cutting-edge design, attention to detail, and commitment to delivering luxury experiences. These properties combine the best of contemporary architecture with elements of art and fashion, offering guests an eclectic and exciting atmosphere.
Key Features of SO/ Hotels in France:
- Unique & Bold Design: Each SO/ hotel is known for its avant-garde design and distinctive interior. From striking artwork to carefully curated décor, the hotels evoke creativity and sophistication. In France, SO/ Hotels are known for collaborating with world-renowned designers and artists to bring high-fashion and contemporary aesthetics to life.
- Vibrant Atmosphere: SO/ Hotels is characterized by its dynamic, youthful energy. These hotels cater to travelers looking for not just a place to stay, but an immersive experience. From stylish lounges to trendy bars and pool areas, the spaces are designed for relaxation, socializing, and celebrating life’s moments.
- Prime Locations: SO/ Hotels in France are situated in some of the most fashionable and cultural cities, such as Paris and French Riviera. These locations offer guests access to the best of the city, whether it’s exploring the historic landmarks of Paris or enjoying the glamour of the Mediterranean coast.
- Luxury Accommodations: The accommodations at SO/ Hotels are luxuriously appointed, offering guests comfortable, spacious rooms with state-of-the-art amenities. Modern furnishings, sleek designs, and high-tech features make each room a retreat for relaxation and inspiration. The combination of design and functionality ensures a unique stay with a focus on comfort.
- Dining & Social Spaces: SO/ Hotels places a strong emphasis on gourmet dining and social experiences. The hotels often feature award-winning restaurants, exclusive bars, and chic lounges that attract not only hotel guests but also local residents and visitors seeking vibrant atmospheres. Guests can enjoy a variety of international and local cuisines, alongside innovative cocktails and a stylish ambiance.
- Spa & Wellness: SO/ Hotels in France prioritize guest well-being, offering luxury spas, fitness centers, and wellness programs. Whether you’re looking to unwind with a relaxing spa treatment or maintain your workout routine, these hotels provide a rejuvenating experience tailored to your needs.
- Events & Meetings: The design-forward spaces at SO/ Hotels are also perfect for events and meetings. Whether for business conferences, special celebrations, or private functions, SO/ Hotels offer versatile event spaces that reflect the hotel’s creative spirit while providing the latest in event technology and personalized service.
- Personalized Service: SO/ Hotels provide guests with a highly personalized service that reflects the brand’s philosophy of delivering unique experiences. From customized concierge services to exclusive experiences, guests are treated to an extraordinary level of attention.
Sustainability Initiatives: SO/ Hotels, as part of the Accor group, embraces sustainability and environmental responsibility. The brand focuses on eco-friendly practices, such as energy efficiency, waste management, and responsible sourcing. SO/ Hotels in France aim to reduce their environmental footprint through sustainable operations while offering luxurious experiences that do not compromise on quality or sustainability.
Target Audience: SO/ Hotels cater to a diverse range of guests, including:
- Fashion and Design Enthusiasts: The artistic flair and modern design appeal to guests who value style and creative expression.
- Luxury Leisure Travelers: Those seeking a fashionable and luxurious hotel experience in the heart of cosmopolitan destinations like Paris and the French Riviera.
- Business Professionals: SO/ Hotels offers exceptional facilities for business meetings and conferences, combining functionality with a stylish, energetic atmosphere.
- Event Planners and Celebrities: The brand’s unique settings and social spaces make it ideal for hosting events, high-profile gatherings, and special celebrations.
- Eco-conscious Travelers: With an emphasis on sustainability and responsible tourism, SO/ Hotels attract travelers who care about the environment while enjoying a luxurious experience.
Conclusion: SO/ Hotels in France offer a distinctive, luxury experience that blends fashion, art, and design with world-class hospitality. The brand stands out for its ability to create dynamic, bold, and memorable stays, making it a perfect choice for travelers who want more than just a typical hotel experience. Whether staying in Paris, the French Riviera, or other exciting French cities, guests can expect top-notch service, avant-garde design, and a highly personalized experience, all within a vibrant and modern atmosphere. SO/ Hotels delivers a fresh take on luxury, making it a must-visit for those who seek the best in design and sophistication.
Responsable room service & banquet
Assistant(e) Manager Room Service
